Resources

History & Relevance of 3D Signage in Marketing

Key Takeaways 3D signage uses depth and physical form to create visual impact flat signs cannot match. The history of 3D advertising traces back to 1905 with the first 3D...

General Business Sign Requirements: State & Local Needs

Key Takeaways Every state and city has its own business sign requirements. Outdoor sign permits typically evaluate dimensions, location, and construction materials. Indoor signs must meet ADA compliance standards. Operating...

How Are Signs Built to be Vandalism-Proof?

Key Takeaways A single act of vandalism costs the average small business roughly $3,370. Identity Group manufactures vandal-resistant and vandal-proof signage using compression technology. Applied tactile and photopolymer signs are...

The Importance of Color Contrast For Signage Accessibility

Signage carries information and shapes how people move through your space. But the best message in the world means nothing if your audience cannot see it clearly. One of the...

Compare and Contrast: Compression Signage vs Applied Photopolymer Tactile Solutions

Knowing the sign building process behind your business signs helps you choose the right solution for the right space. At Identity Group, all of our ADA compliant signs follow a...

The Role of Visual Elements in Enhancing Workplace Productivity

In a competitive business environment, every operator is looking for ways to lift employee productivity and overall efficiency. The lever most companies overlook: visual décor. The right environment shapes mental...

Different Types of Sign Compression Processes

Introduction Understanding the sign-building process behind your business signage makes it easier to choose the right solution for the right environment. Every Identity Group ADA-compliant sign is built using a...

Hospitality Signs

Did you know that wayfinding signs are just as important as safety signs to your hotel guests? Beyond the guest experience, the right ADA compliant signs throughout your property protect...

The Best Materials for Indoor Signage

When it comes to indoor signs, options are not the issue. Choosing the right material and sign process for your custom logo or interior signage is. The answer depends entirely...

Difference Between Tactile Signage and Braille Signage

Tactile vs. Braille Signage: What's the Difference and Why It Matters For most people, signage is invisible until they need it. Visibility and readability are afterthoughts, until accessibility becomes the...